Friday, February 6, 2015
War on Coal
After a Survey showed a drop from 41% to 26% of people believing that Human cause the Climate Change. The US administration had to come up with a RUSE, so they could Vilified the Coal Industry. So since they are losing the GW battle? A switch to making CO2 a Pollutant and a harmful asthma-causing particulates. Does that sound Familiar ?
EPA Director Lisa Jackson MEMO Titled: “Strategic Communications Conversation,” Most Americans will never see a polar ice cap, nor will ever have a chance to see a polar bear in its natural habitat. Therefore it is easy to detach from the seriousness of the issue. Unfortunately, climate change in the abstract is an increasingly — and consistently — unpersuasive argument to make. However, if we shift from making this issue about polar caps to being about our neighbor with respiratory illness, we can potentially bring this issue home to many Americans. There will be many opportunities to discuss climate-related efforts this year. As we do so, we must allow the human health argument to take center stage.
We must begin to create a causal link between the worries of Americans and the proactive mission we’re pushing. That “mission” is to advance EPA’s sweeping regulatory authority and restrictions by any and all means possible. The EPA must continue to ensure we maintain a constant pipeline to that ever-important cadre of reporters, but also pursue a bloc of reporters who would fall outside the typical press gallery of EPA. Specifically The ethnic minority press [African-American, Hispanic, Asian, and Native American], women-oriented press, youth press, urban radio, bloggers and key columnists. The new strategy is to rebrand the EPA mission to be about equal justice. It is important for us to change this perception, particularly among those who are critically impacted by EJ [equal justice] issues, but are otherwise unchurched. meaning, they are not affiliated with a group or effort that would self-identify as EJ or environmentalist.